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tom_j
Oregon, United States
Difference being????? Why buy one or the other?
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jim_p
Florida, United States
Thats true, the money but Yale will still drop there price to make the deal.
FLdude
Michigan, United States
Buy from the best dealer. The support you get from the dealer is still the most important factor in any forklift transaction.
tom_j
Oregon, United States
True. The dealer makes the difference. But how does a dealer stay in business giving product away?? Why would someone buy from them??
mike_n
Alberta, Canada
There are real differences.
FLdude
Michigan, United States
HUH?
triumph_rat
Indiana, United States
for the majority of models the only difference is paint and stickers
EasyM
South Carolina, United States
I worked for a Hyster dealer for 12 years before leaving in 2004. I assure you that they are the same trucks. That is exactly why I left the Hyster dealership. Yale dealers began to call on all of the Hyster customers and would gladly quote the trucks at or near cost. The long time Hyster customers would then ask me why there was such a difference in price between the Hyster and the Yale if they were indeed the same truck. They would also ask me to differentiate my truck from theirs so that they could justify buying from me. There is basically no difference and I would not lie to a customer. If you then told the customer that your dealership was better, they would point out that they could buy the Yale and have it serviced by the Hyster dealer. Not many dealerships will turn down service just to protect their sales reps. NACCO has seriously impacted the profitability of their dealers. They have destroyed what was once a very good Hyster Company while trying to build up the Yale brand. Most of Hyster's competitors empathize with the Hyster dealers and have nothing but disdain for the Yale dealers. One of my friends who owns a Hyster dealership was speaking about the new Fortis line. He said to me "even if it turns out to be the greatest truck in the world, what will it matter to my dealership with Yale having the exact same truck and willing to sell it so cheap?"
SCOTTS
Illinois, United States
It is not just Yale/Hyster. What about Cat/Mitsi and Komatsu/Tusk? Being familiar with Komatsu/Tusk (Tusk? who picked that) I am surprised that the major dealers of Tusk are factory owned stores and are just killing the Komatsu dealers with overlapping territories. Why would Komatsu want to promote the Tusk line over there name brand?
FLdude
Michigan, United States
Tusk = 1970's album from Fleetwood Mac.
sport05
United States
The trucks are almost identical. The decision point for the customer is (and should be regardless of which brands are being considered) which offers the best package that meet that customers specific needs. Product availability, service capability, parts availability, rental fleet (not just size, but do they have trucks with the specs needed) financial strengtrh, reputation in the local market, brand reputation on a national basis (especially important for multi locationed companies). Finally what other value added services do they offer that will help the productivity and over all cost of ownership of the lift truck. In todays industry, there are very few manufaturers that do not make a good truck. Some offer features that others don't but overall the products are good. That is the price the OEM's pay to sit in the game and battle for matrket share (it may be of interest that Yale has had a higher share than Hyster for many years now) The rest of the equation is the dealer nertwork and the other items I mentioned earlier. These are machines and eventually the need maintenance. Who can offer the package that keeps the trucks productive the highest percentage of the time and therfore gives the lowest cost of wonership should be the brand you select. The answer to that quetion may differ depending on which part of the country you are in. If you are a large account and are looking for a supplier that can deliver consistant performance regardless of location then I would look at the various OEM fleet management programs and determine whose fits your needs the best.
EasyM
South Carolina, United States
Yes, Yale does have a higher market share than Hyster but only because of NACCO. Hyster's market share has plummeted since the trucks have been synergized. This was not the case before NACCO purchased Hyster. Yale's market share has increased at the expense of Hyster. When I left the Hyster dealership in 2004, Hyster had about an 18% share. I hear that it is now single digit. NACCO gave Yale the keys to the store. What a shame.
FLdude
Michigan, United States
I don't buy it. Hyster dealers have been lazy, expecting their customers to roll over and buy a Hyster just because of the brand name. Yale dealers actively go after the Toyota's and Cat's of the world.
johnr_j
Georgia, United States
Scott S (as in Swakow) - TUSK stand for Trucks Unsaleable By Komatsu or jsut a name change for the red Kalmar AC. I'm told one of the key persons who luved the name is no longer with Komatsu. Yes Scott I did work at KFI.Have An Exceptional Day!
johnr_j
Georgia, United States
NACCO is following in the same foot steps as MCFA - When Hyster was brougn und er the same NACO umbrella as Yale - intially ther was some visible product differentiation. Today the difference are the number of letter's in the name and teh shade of yellow - price book offering maybe different but it would doubt that those options one has published is available on a special quote basis for the other guy. At least NACCO stil has separate marketing groups & management directors.Have An Exceptional Day!
Tom_H
Michigan, United States
Here in Michigan Yale is King! Hyster has fallen hard over the years here in Michigan.And its not getting any better.We look at Hyster now as the "Hillbilly waaaanabee's"TCM dealer turned Hyster??? What a joke.
victor_b
Michigan, United States
Tom_H,
ETS1
New Jersey, United States
No differences in a Yale or Hyster! Even your Monotrol. It can and is ordered on Yale's. We deliver them every day. Only difference on a Yale or a Hyster is the Decal. As far as service? That depends on where your located and who you are using for service? I seen both on both sides of the fence. Service is only as good as your techs are and how good the dealer is stocked with the right inventory? The rest is HISTORY. ETSDon't let the smoke out!
ratchet
Ontario, Canada
yes thats all fine and dandy
GuyM
Selangor, Malaysia
Just got back from Grand Rapids Michigan, visited Haworth plant and saw many Crowns running about there. Yale must be having tough time penetrating the account here.
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