Newsletter #432 (View other news stories)
EquipmentFX… Dealer and manufacturer marketing solutions that will ring the bell!
Thursday, 15 Oct 2009
EquipmentFX… will do more for your Dealership. It is a company that has taken the most vexing marketing principles and processes and has woven them into a system that generates leads, manages them through conversion into profitable sales, and gives the key stakeholders the critical information they need to make decisions on for the future. Good equipment dealer marketing is rare, and EquipmentFX has broken down the key disciplines. http://www.equipmentfx.com/the-system.html Combining them into a system, EquipmentFX has developed a unique one-of-a-kind Dealer Workplan that manages the processes from development through completion.
…" If more dealers did what your dealership has done, we wouldn’t have share problems, and dealers wouldn’t have profit problems".
Quote from a thought leader from one of the largest equipment manufacturers in the world.
Steve Smith, EquipmentFX founder and Managing Partner was the former Vice President, General Manager of one of the largest equipment companies in North America. He has spent over 20 years in the industry - 9 years mapping out the processes and implementing cutting-edge solutions that generated predictable, measurable results and dramatically lowered costs over time. "I was frustrated at a lack of a formal plan, that incorporated ALL of the best practices gleaned from other known industries, with known technologies, that were straight-forward, low cost and proven to work. It was a bit of a revelation when I took over and realized that we had millions in inventory, manufacturers to keep happy, shareholders to please, employees that depended on consistent sales, profits, strategy and execution to stay employed, customers to keep happy and yet we left much of the strategy to the sales reps. Boiled-down, we did some things good and some things bad but, in truth, we didn’t really know what we were missing because the concepts and their application were so far out of our frame of reference, we just didn’t think about them."
Developing a system, running a dealership and paying attention to the 12 key disciplines takes time, commitment, patience and fortitude to stay the course. It’s too easy to say…
"Well, we’re just an equipment dealership, it’s a relationship business, why should we care about all of this stuff’, but the fact is, small differences can have a big effect when creating and keeping customers happy. That is what this whole approach was born from, and the results can be so good IF you believe in your company and what you can offer." And the way relationships are being created is changing, and changing fast. "Equipment dealers and their manufacturers can benefit by applying a different standard to their business; it is just a matter of understanding what those standards are" says Smith.
EquipmentFX is a partnership between Steve Smith, former Vice President, General Manager of one of the largest, well-run equipment dealerships in North America, and William Craig, President and Founder of WebpageFX, www.webpagefx.com, one of the leading SEO companies in North America (currently ranked in the TOP 15), builder of the best websites with forward leaning architecture and an information manager to his core. For complete profiles, case studies, demonstrations, evidence, background and detail, visit www.equipmentfx.com, e-mail at steve@equipmentfx.com, or call at +1 888-665-8999.
Click here to view the EquipmentFX Shopfront
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