In search of the oldest truck

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- 14 Jan 2010 ( #444 )
3 min read
Widely recognised as introducing the very first electric powered low lift platform truck to the European market, Yale is searching for the oldest Yale forklift truck or pallet truck, still in operation today, to mark its 90th anniversary year in 2010.

In 1919, the very first battery powered low lift platform truck was manufactured in Staten Island, New York by C.W. Hunt Co which was purchased by Yale & Towne Manufacturing Co in 1020.

Yale is offering a trip to the Big Apple in return for information on the oldest Yale forklift truck or pallet truck still in operation*.

Richard Czepukojc, Yale Europe's marketing communications executive, explains: "We regularly receive feedback from our customers saying they are still using a Yale forklift truck or pallet truck purchased in the 1960s and we know of one operator that up until a few years ago was using a platform truck that was well over 40 years old, but we are certain that there must be more examples out there.

"As well as being at the forefront of forklift innovation and technology our products are recognised as being robust, durable and hard wearing so we are looking forward to discovering where these forklift and pallet trucks are still in operation today."

The competition is open to operators of Yale forklift trucks or pallet trucks in Europe, the Middle East and North Africa who currently operate Yale materials handling equipment that is at least 20 years old. The competition is being organised by Yale in anticipation of the company's 90th anniversary year which will be celebrated in 2010.

Operators can enter the competition by visiting:
www.forkliftaction.com/yaleoldesttruck or by emailing a picture of it in use, together with your name, company and age of the truck, to yaleeurope@yale.com.

A selection of images will be uploaded on the gallery on the new Yale blog site: http://forkliftsrus.blogspot.com/ and entries will be updated on Twitter at www.twitter.com/yale_forklifts.

*Prize will consist of £900 or €985 holiday vouchers for winner to spend on a trip to New York or an alternative destination of their choice. Terms & Conditions apply: 1. The promoter of the competition is Yale Europe Materials Handling (the "Promoter") 2. The competition is open to all recipients of the promotion who are residents of the countries listed below, aged 18 or over. 3. The competition is not open to employees of the Promoter or anyone connected with the organisation or with the promotion. 4. Entry is free without obligation, other than adherence to these rules. 5. The competition will close on 30.06.10. 6. Only one entry per person is permitted. 7. The winner's details will be available on request and posted in the News section of the company's web site www.yale-forklifts.eu. The winner will be notified within 7 days of the result. 8. No cash alternative is available. 9. The judges' decision will be final based upon the information available to determine the oldest truck. The Promoter reserves the right to alter the prize and offer a substitute of equal value if necessary. 10. The winner must be willing to participate in any promotional publicity and the Promoter reserves the right to use any images submitted for the competition for marketing purposes. 11. The Promoter's decision as to the operation of the competition will be final. No correspondence will be entered into. 12. The Promoter reserves the right to amend these terms and conditions at any time without notice, if in our opinion events or circumstances occur outside our control. 13. Entry via email is deemed to be acceptance of these terms and conditions. 14. Yale will only use the data you provide on entering this competition for the purpose of administrating the competition. It will not be shared with third parties except those necessary to administer the competition.
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Words of support …

After advertising with Forkliftaction.com, we got many enquiries regarding interest to be our distributor. Mostly from Europe and USA but including a few in ASEAN. We feel that the advertisement was useful and good for market expansion.

Lawrence Xu, Assistant Sales Manager - Resonac Asia Pacific Pte Ltd.

Are you recruiting? Find your ideal candidate among a diverse range of materials handling professionals:

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